Executive Marketing leader
My professional story in 100 words or less (and one link)
Harley-Davidson LiveWire
2021 - Current
Head of Marketing & Digital
Harley-Davidson
2019 - 2021
GM of Global Brand
2018 - 2019
Director EV Go to Market
Triumph Motorcycles
2017 - 2018
Director of Marketing
Alta Motors
2014 - 2017
Director of Marketing
I’m currently the Head of Marketing for LiveWire—the world’s first publicly traded electric motorcycle company, backed by Harley-Davidson. It’s been a dedicated journey of marketing roles to reach this point, and I’m not done growing, learning, or winning.
I love strategy, leading teams, and finding the hard parts to tackle first, so when victory comes, it’s deserved, expected, and shared by all involved.
I’ve built iconic brands, continued the journey of others, and left a positive and lasting impression as I’ve moved through this world.
Current CV / Resume
Reach Out Anytime @
e: hello@jonbekefy.com
li: https://www.linkedin.com/in/jon-bekefy/