So, here we are…
If you’re here, you’re likely looking for additional detail regarding my professional background and who I am. Currently, I’m employed as the Head of Marketing and Digital for LiveWire, the first electric motorcycle company to be listed on the NYSE (LVWR)—backed by Harley-Davidson.
Previously, I had held numerous marketing leadership roles at Harley-Davidson, and before that at EV-centric start-ups. My CV ranges from successful experiences scaling businesses from seed-stage investments, all the way to celebrating Listing Day on Wall Street and ringing the bell at the NYSE.
What do you do?
I feel like, well… I feel like I’ve been around the world in the last decade-plus of marketing and brand leadership. My time at both Harley-Davidson and LiveWire have been transformative for myself and the brands.
My teams and I have reimagined long-standing traditions and branding at H-D; re-imaging the Enthusiast magazine, launching new products, and celebrating rich heritage through contemporary lenses. At LiveWire we’ve taken nothing to something by understanding the landscape, building a brand that can see the future today, while capturing the imagination of riders and non-riders alike due to our worldview.
Operating on a global level, I’ve outrun the competition, celebrated groundbreakers, artists, celebrities, and makers, and spent days with consumers and fans, all in the sprit of doing something different, something better for the sake of decarbonization, and the pursuit of legacy.
It’s not just about Harley-Davidson, and LiveWire though, I live for marketing, strategizing, and playing chess against the problems of today, in the pursuit of a better tomorrow for my career, our planet, and all the myriad of things that matter.
Bringing LiveWire to Life
LiveWire came into being in 2021 at the hands of myself, and some very talented and passionate individuals that I’m proud to call my team and friends. We’ve built a world-class brand coveted globally, through dogged determination and brand strategy.
The Closing Ceremony & LiveWire
While Tom Cruise lent a massive amount of that Hollywood je ne sais quoi to the Closing Ceremony in Paris this summer, it was also huge for the brand, as we had a small part to play in closing out the Olympics with panache.
